applecare
Will Faught
December 2015
Apple’s Secret Plan To Boost IPhone Sales Is Working
Philip Elmer-DeWitt writing for Fortune: What they couldn’t foresee was whether Apple’s customers would see the benefits to the buyer. Piper Jaffray’s Gene Munster, for example, predicted that 15% of new iPhone customers would opt for what is, in effect, a 24-month lease. […] For 24 relatively low monthly payments—anywhere from $32.41 to $44.91—customers get AppleCare+ phone support/damage insurance (a $11/month value) and the option to trade up to an iPhone 7 (or whatever it’s called) a year from now.
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