Will Do
Thoughts on technology, the world, and life.

Apple TV

I was loathe to get a media center PC because:

  • it would be a living room eyesore,
  • it would use a keyboard and a mouse instead of a remote,
  • it would cost as much as a regular computer,
  • and TV episode rentals would cost too much.

I think Apple has finally solved these problems with their newest Apple TV:

  • It’s tiny and black and can pull any media wirelessly from my desktop,
  • I can use my iPhone to control it,
  • it’s $100,
  • and TV episode rentals are $1.

In addition, I can live switch between viewing media on my iPhone or iPad and my TV and surround sound.

While working with my iPhone and iPad is cool, I think the real innovation is getting TV show rentals down to $1 like they did for music. I’ve never wanted to own TV shows I bought online. I think this will actually incentivize me to spend more on videos. I don’t have cable because I don’t want to pay for things I don’t use. Apple TV is another step in the direction of paying for TV shows à la carte, and goes even further by breaking it down by episode.

Apple appears to consistently deliver products that solve my problems. Bravo, Apple! Here, take my money.

π